American Divers International is a small, family owned business operating on the Space Coast of Florida.
In 1980, D.J and Edith Morin bought a small, run down dive shop on Merritt Island, Florida, and rechristened it "American Divers International" (ADI for short). Over the next decade, they opened two more dive shops, one in Titusville and another in Boynton Beach, as well as operated not one, but two large scuba diving charter boats out of Boynton Beach. By 1992, the energy needed to sustain D.J.'s "empire building" phase had run out and they sold off everything except the original store, deciding to focus their time and energy into a single dive shop.
Over the next twenty years, American Divers has become a staple in our community. We've certified tens of thousands of people, and multiple generations of the same families! We've travelled all over the world, taking out customers on dive trips to the most exotic dive locations. We continue to believe that the customer is the most important factor when it comes to business.
D.J. and Edith's son, Jeff and his wife, Becky have since taken over the business, allowing D.J. and Edith to enjoy their well-deserved retirement. We are commited to keeping the same customer-centered business model that D.J. established all those years ago.
Scuba diving is a highly social sport. That might sound counter-intuitive since we can't exactly talk to each other underwater. But who needs words when we get to share the experiences of diving with Whale Sharks, Manta Rays, Morey Eels, and Goliath Groupers with each other?! Unlike other industries where little to no relationships are made between the customer and the person working behind the counter or an automated online "shopping cart" (i.e. Wal-mart, Amazon), everyone at ADI are divers and we want to talk diving, hear about your experiences, and go diving WITH you!
ADI exists only because of our customer's support. We provide you with the services and products you need in order to participate in the sport you love!
The reason discount stores and internet equipment sources can sell dive equipment "cheaper" is because they do not provide these basic needs and services for scuba divers, thereby reducing the cost of running their business. These businesses are not concerned about you as a diver, they are simply concerned with making "a quick buck".
ADI has always prided itself on providing the best possible experience for our customers. We are commited to doing everything we can to ensure you are able to enjoy this sport we all love to it's fullest extent. We thank you for your continued support and look forward to serving you for another 30+ years!
Thank you for your business!
Jeff & Becky Morin, the ADI Staff, and Instructors